GRAHAs VR
Overview
GRAHAs VR is a registered brand owned, operated, and innovated by "Square Comp Solutions". We are at the forefront of Extended Reality (XR) and Metaverse services, dedicated to delivering customized solutions that drive innovation and efficiency across a wide spectrum of industrial verticals.
🏆 Funded & Supported by Vel Tech TBI, IIT Mandi iHub Foundation & IIT Mandi Catalyst
🌍 Solutions Deployed in India, U.S.A, Australia & Nepal
The Crisis of Attention
We live in a noisy world. The old metric of "Impressions"—simply seeing an ad—is no longer enough. Banner blindness is real, and passive content is being ignored.
The Reality
Traditional digital marketing tools (2D images, flat video) are passive. Users sit back, watch, and forget. They don't require effort, so they don't create memory.
Less than a goldfish. If you don't engage them instantly, they scroll.
The Shift: Passive vs. Active
To stop the scroll, we must move users from being "Viewers" to "Participants."
The Old Way
- ✖ Metric: Impressions (Views)
- ✖ Mode: Passive Viewing
- ✖ Result: Low Recall, High Scroll Rate
The AR Way
- ✔ Metric: Immersion (Active Time)
- ✔ Mode: Active Participation
- ✔ Result: Memory Anchors & Confidence
The Power of Dwell Time
When users interact with AR—scaling a sofa in their room or rotating a 3D product—they aren't just looking; they are engaging. The data proves the difference.
Standard Video Ad
~3 Seconds
AR Experience
60-90 Seconds
Up to 30x higher engagement
First-Class Experience Before Takeoff
How cool it will be if you get a first hand tour of the aircraft you are going to travel, rather than looking at the Flight model on a 2D screen?
*Interactive 3D Demo. Experience the Boeing Dreamliner in Augmented Reality.
How It Works: The STEP Framework
At GRAHAs VR, we don't just build tech. We build psychology-based experiences using our proprietary framework.
STORY
Wrapping the product in a narrative context.
EMOTION
Creating a "Wow" factor that triggers delight.
PLACE
Anchoring the object in the user's real environment.
The Secret Weapon: WebAR
The biggest barrier to AR was the "App Friction." Nobody wants to download an app to view a product. We solve this by delivering high-fidelity AR directly through the browser.
Explore Our Live Solutions
The Future Stack: GenAI + AR
For the students attending the Promptathon: These technologies are twins. GenAI builds the world; AR displays it.
CREATION
GenAI
Generates 3D assets, textures, and code instantly.
DISPLAY
WebAR
The stage where the digital creation enters the real world.
EXPERIENCE
The User
Steps inside the creation. Immersion achieved.